Growth and CRM Manager

Festanstellung, Vollzeit · Germany, Remote
50.000 - 65.000 € pro Jahr
Your mission
KITRO is looking for an experienced CRM & Growth Manager (Mid/Senior level) to scale our marketing and sales engine, with a strong focus on inbound growth. 

In this role, you’ll work closely with the Head of Marketing to manage, optimize, and learn across the full funnel, from traffic acquisition to lead conversion–while owning our CRM. 

This is an ideal role for someone with extensive hands-on experience and expertise who wants to grow in responsibility and ownership, and ultimately wants to drive measurable impact.
Your profile
Responsibilities

Growth:
  • Manage demand-generation and lead-capture initiatives across the full inbound funnel.
  • Launch, monitor, and optimize end-to-end campaigns across paid media channels (LinkedIn, Meta, Google), in collaboration with the Brand & Content Manager.
  • Identify and test emerging acquisition channels (e.g., Reddit,...) to diversify lead sources.
  • Own website conversion rate optimization—running experiments on landing pages, forms, CTAs, and user journeys to maximize lead capture
  • Create frameworks for budget allocation, channel evaluation, and performance tracking.
CRM:
  • Own HubSpot as our only main source of truth: overseeing architecture, data quality and governance, automation workflows, and scalability.
  • Manage integrations with ad platforms, analytics tools, and sales systems to ensure seamless data collection and attribution.
  • Own newsletter strategy and execution, managing audience segmentation and performance optimization.
  • Lead new CRM initiatives (i.e. scoring models).
  • Build and maintain dashboards and reporting, translating data into actionable insights for leadership and cross-functional teams.
  • Serve as the go-to support and training resource for internal HubSpot users.

Skills & Qualifications
  • 5-7 years in growth marketing, demand generation, or CRM roles (B2B preferred)
  • Languages: Fluent in English.
  • Deep expertise in HubSpot and good practical knowledge of paid media platforms (Meta, LinkedIn, Google Ads).
  • Proficiency with analytics and tracking tools (Google Analytics, Google Tag Manager, attribution platforms).
  • Strong analytical mindset with hands-on experience in data-driven decision-making.
  • Independence, proactivity, growth mindset, and desire to find improvements.


Why KITRO?

What We Offer

  • A dynamic, action-oriented work environment where you can make a real impact on food waste reduction.

  • The chance to work with a passionate, innovative team that values experimentation, learning, and continuous improvement.

  • Opportunities for personal growth and professional development within a purpose-driven company.

  • A supportive and open-minded team culture, where every voice is heard, and we celebrate our successes (and learn from our failures) together.

  • 50 - 65K annual compensation.

Next Steps

How to Apply

We'd love to learn who you are and why you would like to join our team. Therefore, please prepare your CV and a 1 min video using Loom (or any other platform) introducing yourself and why you want to join KITRO

Please send your complete application including the loom video by completing the application form bellow.


Next Steps

Once we’ve received your complete application, allow us a few days to review it and get back to you. 

  • Screening call with HR
  • Technical assignment
  • Technical call with Jessica
  • Personality and value alignment test
  • Final interview
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